Experts in the media and politics would have us believe that they possess a knowledge and experience that gives them an insight into politics and political strategy that the average citizen does not. This sounds reasonable until we remember how often they are wrong (2016 anyone?). I will not claim to be an expert in political attacks as my mother unfortunately raised me to be too polite (sigh, thanks mom). What I can claim however, is the ability to analyze data, think logically, and come to a rational conclusion. These are skills that we all possess in varying degrees and which I believe are useful when examining the effectiveness of a political campaign.
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